Alliance of viticultural tradition and innovation, Nicolas meets Le Liadou
Nicolas entrusted the Liadou du Vallon ® with the celebration of its 200th anniversary and the production of 200 Liadou ® special editions. The fruit of the meeting between the greatest wine merchant in the world and the famous traditional knife of the Marcillac winegrowers gave birth to a model specially designed for the event.
A knife vinified in Haut-Médoc and shaped in Marcillac
A symbolic object of the wine industry, this Liadou ® corkscrew is unique because its handle is fashioned from barrels from the mythical Château d'Arcins. This estate, one of the oldest in Haut-Médoc, was created in the 14th century by the order of the Templars.
The light red tint of its handle is given by vinification for 2 to 3 years, followed by drying for 5 years. As tradition dictates, and in order not to cut the friendship, this model was offered accompanied by a 5 cent coin to a few customers and privileged partners of Maison Nicolas.
Major Nicolas milestones
- 1822: Louis Nicolas opens its first depot at 53 rue Sainte Anne, 1st arrondissement
We are under the reign of Louis XVIII. The wine is in barrel rather than bottled. It is drunk in cabarets rather than at home: Nicolas innovates by offering bottled wine.
- 1840: home delivery service
- 1850: the Nicolas family acquires the Arcy farm and devotes it to dairy production. Of very high quality, the milk produced is sold in sealed bottles in depots in Paris.
- 1860: acquisition of the Buhler grocery store which brings 40 additional points of sale to the Nicolas brand.
Nicolas then becomes the benchmark for wine trading in France and Europe. - 1895: Etienne Nicolas becomes head of the family business. The milk trade is abandoned to devote exclusively to the sale of superior quality wines.
- 1922: the character of Nectar is born from the pen of the designer Dransy. The delivery man with the thirty-two bottles then travels around the world… Nectar instantly knows fame. He is one of the first advertising cartoon characters.
- 1933: the Nicolas brand has 275 stores
- 1937: strong presence and communication at the Universal Exhibition in Paris
- 1966: Nicolas launches Beaujolais Nouveau.
- 1986: launch of the InterMagnum service, shipping gifts and wine boxes worldwide.
- 1995: launch of the “Les Petites Récoltes” collection
- 2000: launch of the website
- 2012: creation of the ice service
- 2016: "Les Logs" and "Cub Collection" collections
- 2019: Craft Beers: launch of 700 beer references
- 2022: Exceptional cuvée of Champagne special bicentenary and special series Le Liadou®
Today, the little wine merchant on rue Sainte-Anne is present in 8 countries through 571 stores. It offers more than 1,500 references in wines, champagnes and spirits.
